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Game portals are distribution channels for games. People can play or download games from a portal and/or buy it through a gameportal.

Game portals are essentially a website where a game player meets the games they want to play. Most major game portals can be found though a search engine, but a few are considered cloaked game portals. Game portals are constantly attempting to gain a larger percentage of traffic as traffic becomes revenue.

Source: wikipedia.org

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